8 March 2012
Fifteenth Anniversary t-shirts
Five Basque designers join in the Guggenheim Museum Bilbao Fifteenth Anniversary
To celebrate its Fifteenth Anniversary, the Guggenheim Museum Bilbao has launched an extensive and varied program of events encompassing a wide variety of fields. Visual arts, photography, music, cuisine, fashion, design, and social networks are some of the disciplines that will be covered by these activities throughout 2012 as way to share the occasion with the diverse audiences who have helped the Museum reach its 15-year anniversary.
Five prestigious Basque fashion designers have joined in this celebration by creating each a commemorative T-shirt with the Museum as motif, forming an exclusive collection that will be available for sale in the Museum Store and the shop on-line (www.tienda.guggenheim-bilbao.eus) from March 8.
Ailanto, Ion Fiz, JOTA + GE, Mercedes de Miguel, and Miriam Ocariz have displayed their respective creative universes, characteristic motifs, colors, and textures and have conceived five designs that reveal their particular way of seeing the Museum building, the emotion, and the memories and associations it generates in them.
Ailanto [ailanto.com]
Aitor and Iñaki Munoz, Ailanto, is a firm based in Barcelona since 1992. Ailanto’s universe is mainly visual: its most distinguishing features are its combination of colors and geometric forms and its references to contemporary and avant-garde art movements. The focus is on details and finishes: fine materials (linen, wool, silk) that provide the lightness needed to counter the industrial rigidity and ultra-modern aestheticism.
On this occasion, for its particular celebration of the Guggenheim Museum Bilbao’s Fifteenth Anniversary, Ailanto “imagines the Museum covered in its floral prints, like Jeff Koons’s sculpture, Puppy.”
Ion Fiz [ionfiz.com]
Bilbao-born designer Ion Fiz founded his own firm in 2002. Fiz designs elegant, avant-garde collections spun in a natural, sophisticated style in which he achieves innovative, new silhouettes thanks to his research into the deconstruction of forms with a classic, structure pattern and the creation of balanced proportions and volumes.
His vision of his T-shirt commemorating the Guggenheim Museum Bilbao’s anniversary merges his characteristic textures and those he perceives in the Museum, thereby constructing a personal evocation of the building.
JOTA + GE [jotamasge.com]
Juana Ruiz and Garbiñe Urdampilleta linked their initials in 1985 to found JOTA + GE and since then, their designs have been characterized by their total optimism, reflected in their fresh quality and finishes. Designed for urban life, their vision unfolds in different lines that accommodate all the needs of the truly modern woman.
JOTA + GE’s commemoration of the Museum’s anniversary combines the firm’s logo in a style resembling Frank Gehry’s sketches, with a motif evocative of Richard Serra’s The Matter of Time in a three-color design reflecting current fashion trends.
Mercedes de Miguel [mercedesdemiguel.com]
Mercedes de Miguel founded her firm in Bilbao in 1989. She frequently draws inspiration from art; hence, hand paintings feature prominently in her collections. Mercedes de Miguel dresses the modern woman with personality. Her designs are characterized by the detail, elegance, and quality of the fabrics, which range from metals to natural materials (linen, silk, and wool) and provide each garment with unique volume.
“Simple, opaque and shiny, pictorial and materic lines are the main features of this design, inspired by the Museum’s very essence, its profile. It captures that bit of art every traveler wishes to take with him.” This is how Mercedes de Miguel pays homage to the Guggenheim Museum Bilbao on its Fifteenth Anniversary.
Miriam Ocariz [miriamocariz.com]
Miriam Ocariz presented her first solo collection in 1996. In her work she uses her garments and designs as a means for expression and communication, balancing fabrics, shapes, and in many cases, drawings. Her inspiration comes from a number of different sources, ranging from artistic trends, such as Expressionism and Conceptual Art, to her own personal experience, and she combines various techniques to imprint each garment with a touch of exclusivity.
Her tribute to the Guggenheim Bilbao combines "threerepresentative elements of the Museum: titanium and the structure of the titanium sheets; the endless changes it projects depending on the light, a reference to Anish Kapoor’s sculpture, and its play of reflections and dynamism; and the location of the building, in constant dialogue with nature and the city, sheltered by those mountains which, in turn, are reflected in Kapoor’s work."
On the occasion of this unique collaboration, the Guggenheim Museum Bilbao visitor services staff will be dressed in these exclusive designs throughout the summer as a way to thank the designers for their generous collaboration.
For more information:
Guggenheim Museum Bilbao
Marketing and Communications Department
Tel. +34 944359008
media@guggenheim-bilbao.eus
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