CLAY MODELLING STUDIO

This mock-up of a section of an active studio shows the production of full-size clay models as part of the automotive design process and was pioneered during the 1930s by Harley Earl, the legendary Chief of Design of General Motors. This important process cannot be replicated and persists today across the industry despite advances in computer technology and virtual reality. General Motors’ Cadillac brand has enabled a working replica of the clay modelling studio featuring LYRIQ EV to be a live element of the exhibition. There are parallels with the studios of artists—today and in the past.