Artetik: From the Art


What do you feel when you see works of art from the Guggenheim Museum Bilbao’s Collection?
Do others feel the same way you in front of the same piece?

As part of its commitment with innovation and the accessibility of its contents, the Museum introduces a pioneering digital experience that enables to connect with other visitors and works of art through the Collection. A collective experiment that invites viewers to stop, look, and feel art in a unique, different way in the Museum galleries.

Art and human feelings are concepts that go hand in hand. Over time, works of art with their different techniques, colours and materials have transmitted and generated various emotions. What kind of emotions do they arouse in the public that contemplates them here and now?

This installation allows visitors to explore their feelings in relation to the works of art that form part of the Guggenheim Museum Bilbao’s Collection. It consists of a digital experience that is being completed over time, generating a collective graphic of emotions as other visitors interact with it. It also allows visitors to discover other artworks in the Collection that connect with similar emotions.

This project is a collaboration between the Guggenheim Museum Bilbao and Google Arts & Culture. It is based on a research study about art and emotions, carried out by scientists at the University of California, Berkeley.

We invite you to live a unique experience. Come and feel art with the Guggenheim Museum Bilbao Collection!

Google Arts & Culture