Artetik: From the Art


What do you feel when you see the Museum Collection?
Do others feel the same way you in front of the same piece?

As part of its commitment with innovation and the accessibility of its content, the Guggenheim Museum Bilbao introduces a pioneering digital experience that enables the connection with visitors and works of art through its artistic holdings: a collective experiment that invites viewers to stop, look, and feel art in a unique, different way in the Museum galleries.

The starting point for this project is art and human feelings, two concepts that go hand in hand. Over time, the works of art with their different mediums, colors, and materials have transmitted and generated different emotions. What kind of emotions do they arouse in the public that contemplates these pieces here and now?

This installation allows visitors to explore their feelings in relation to the works of art in the Guggenheim Museum Bilbao’s Collection. It consists of a digital experience that is being completed over time, generating a collective graphic of emotions as other visitors interact with it. It also allows visitors to discover other artworks in the Collection that connect with similar emotions.

This project is a collaboration between the Guggenheim Museum Bilbao and Google Arts & Culture and is based on a research study about art and emotions carried out by scientists at the University of California, Berkeley.

We’d like to invite you to live a unique experience in two different ways:

Artetik: From the Art

In the Museum’s third floor, in the corridor next to gallery 303

In this onsite installation you can answer questions, such as “How can art help us understand our emotions?”, while you visit the Museum and discover the artworks on view.

Come and feel the art with the Guggenheim Museum Bilbao Collection!

Artetik: From the Art online

The online version of this experiment, developed by the Google Arts & Culture Lab, allows us to take the Collection beyond the iconic Museum building and share it with a global, international audience, inviting them to discover and explore the Museum’s artistic holdings through the emotions that visitors have connected to them.

In this experience, the Museum also proposes a description of a number of emotions and invites users to think of each one of them. How would you describe joy? And fear?

Artetik: From the Art is an invitation to explore art and emotions through technology, conducing to a better understanding of both and contributing to the wellbeing of the Guggenheim Bilbao’s publics, whether they experience this onsite or visit us online.

Google Arts & Culture →