"When things become peculiar, frustrating and strange, I think it’s a good time to start painting."(1)

James Rosenquist, Flamingo Capsule (Cápsula flamenco), 1970
Oil on canvas and aluminized Mylar, 290 x 701 cm.
Guggenheim Bilbao Museoa

James Rosenquist  (b. Grand Forks, North Dakota, 1933) is an American artist whose work over the last four decades has reflected the world in which we live. His works comment on current events, contemporary life, and modern issues, and touch on social, political, economic, and environmental themes. For much of his career, Rosenquist has also expressed in his work a fascination and curiosity about the cosmos, technology, and scientific theory.

As a child, Rosenquist was obsessed with cars and airplanes. His mother used to give him rolls of discarded wallpaper, on which he drew long, continuous narrative scenes and illustrated stories about imaginary battles. (2) He also liked to build model airplanes and even invented his own designs. (3) In 1955, he moved to New York after receiving a one-year scholarship to study at the Art Students League. While in New York, he worked as a billboard painter in Times Square and all around Manhattan, and learned about figurative and commercial painting techniques from fellow workers. By 1960, he had quit painting billboards and rented a small studio in Manhattan. By that time, he was applying the techniques he had learned from painting billboards and commercial advertising to his large-scale artworks. He developed his own style, incorporating the language of advertising to the context of fine art, a practice which would come to be known as Pop art.

Rosenquist’s style developed from fragmenting and recombining images drawn from advertising, using commercial paint, and continuing to work in large scale. He went against the prevailing tide of Abstract Expressionism, creating work that was considered to be more similar to his contemporaries Roy Lichtenstein (b. New York, 1923; d. New York, 1997), Claes Oldenburg (b. Stockholm, 1929), and Andy Warhol (b. Pittsburgh, Pennsylvania, 1928; d. New York, 1987). His popularity rose with his monumental painting F-111 (1964–65). At more than 26 meters in length, this painting critizes the military-industrial complex supporting the United States’ growing consumer culture. It was also considered by many to be an antiwar statement. In March 1967, Rosenquist moved with his family to East Hampton, New York. The size of his new studio there allowed him to paint a number of large canvases, such as Flamingo Capsule (1970). However, even though he was creating large works, Rosenquist was not particularly interested in emphasizing whole objects. Instead, the method he applied to the planning of his paintings, and which he continues to use to the present day, highlights fragments of his subjects.

Flamingo Capsule commemorates three astronauts who died in a flash fire aboard Apollo 1 on January 27, 1967, during a training session. Apollo 1 was part of the U.S. space exploration intiative and was meant to be the first manned lunar landing program. The crew had been training for several hours when a fire broke out inside the capsule. Because of the amount of oxygen inside, the fire spread very quickly. People outside the capsule tried to open the hatch but were not fast enough. Originally named Apollo/Saturn 204, the mission was renamed Apollo 1 in honor of the astronauts Virgil I. Grissom, Roger B. Chaffee, and Edward H. White, who died during the training.

1. James Rosenquist and David Dalton, Painting Below Zero: Notes on a Life in Art (New York: Alfred A Knopf, 2009), p. 195.

2. Rosenquist and Dalton, Painting Below Zero, p. 13.

3. Ibid., p. 14.


Ask students to describe this painting as carefully as possible. What images do they recognize? Which parts are puzzling?

Ask students to connect the painting with the events just described. What can they see that could be related to Apollo 1? Which objects can they associate with the tragedy? Can students locate these images: a crumpled foil uniform emblazoned with the American flag, a twisted and distorted food bag, and the arc of a balloon floating through the air? (1)

In the artist’s description, the composition suggests “fire in a contained space” and “objects floating around in the capsule.” (2) Has the artist managed to show these two concepts? How?

Now that students know the story behind the painting, ask them what their reaction is to this work. Why do students think this incident inspired the artist to create such a poetic image? If they could make it differently, what would they change? Why?

1. “Flamingo Capsule,” The Collection, Guggenheim Museum Bilbao.

2. Ibid.


  • Ask your students to do their own research of news stories about the Apollo 1 incident. After reading all the information they have found, encourge them to create their own work in reaction to the event.
  • Rosenquist uses a technique known as scaling-up to enlarge small images from his collages into enormous paintings.



– magazines or newspapers
– 7 x 9 cm paper frame, cut from the center of a sheet of paper
– hard and soft drawing pencils
– ruler
– two sheets of paper



1) Ask students to look through the newspapers and magazines for a black-and-white  image of a current event. Use the paper frame to select a portion of the photo to highlight. Look for interesting compositions and contrasts in darks and lights. Trace around and cut out the selected area and mount it to the center of a sheet of paper. Then, draw a 4 by 4 grid on the image by dividing it into 16 squares of 1.75 by 2.25 cm each.

2) Ask students to hold their pencils lightly (to make light lines) and draw the same grid on their sheets, but this time each square should be 5.25 cm by 6.75 cm. Label both grids like a graph with numbers going down one side and letters going across the other side.

3) Finally, begin to transpose what appears in the gridded image onto the larger paper.  To do this, re-draw the image onto the respective square on the bigger grid, one square at a time. This process is time-consuming and requires careful work and observation, but it can help to enlarge an image accurately.



Abstract Expressionism: A movement in American painting that developed in New York during the 1940s and stressed the spontaneous expression of emotion without reference to any representation of physical reality.

Grid: A network of evenly spaced horizontal and vertical lines.

Pop art: An art movement with its roots in the 1950s that explored the world of popular culture, from which its name derives. Basing their techniques, style, and imagery on certain aspects of mass reproduction, the media, and a consumer society, Pop artists took inspiration from advertising, pulp magazines, billboards, movies, television, comic strips, and shop windows. These images, presented with (and sometimes transformed by) humor, wit, and irony, can be seen as both a celebration and a critique of popular culture.

Scaling-up: A technique traditionally used in commercial art to enlarge an image by using a proportional grid.



For more on James Rosenquist

Guggenheim Museum Bilbao, The Collection, Flamingo Capsule

Murphy, Tim. “110 Minutes With James Rosenquist,” New York Magazine, Nov. 29, 2009.

James Rosenquist official website

Solomon R. Guggenheim Museum, Arts Curriculum, James Rosenquist: A Retrospective