25 November 2022
The Guggenheim Museum Bilbao presents its new website to coincide with its 25th Anniversary
The Guggenheim Museum Bilbao launches its new website today, offering a fully immersive digital experience, which is visually striking and exciting, reinforcing the Museum's mission to contribute to artistic knowledge and enjoyment. Presented as part of its 25th Anniversary celebrations, the new website reflects the values that have inspired this event: celebration, the value of art and the Museum’s Collection, gratitude, inclusiveness, transformation, and future projection.
With a striking visual design, the new website encourages interaction between the Museum and its various audiences: art aficionados, educators, tourists, artists, young people, Members and Followers of the Museum, and Corporate Members, offering content tailored to the interests of each group, along with a number of digital experiences that include new high quality videos and photographs, virtual and 360 degree tours, as well as live broadcasts. Its dynamic design enhances the audiovisual material with contemporary graphics that can also be enjoyed on a mobile device.
Putting art in the spotlight
Works of art, like architecture, convey emotions. Although the face-to-face visitor experience is not comparable to that of the digital user, the new website is designed to arouse emotions virtually, putting art in the spotlight.
Emotions are stimulated through an innovative and dynamic design, which plays with coloured backgrounds, a mixture of two fonts (one more brutalist and the other more elegant and lightweight) and attractive chromatic variations. The main colours are black and white so that the works of art stand out, although depending on the exhibition the background colour varies, resembling the colours of the highlighted piece.
High definition photographs and videos also help to enhance the works of art. In order to provide users with a very visual first contact with the exhibitions and the Collection, when you select a specific piece, it is enlarged to full screen for a more immersive experience. In addition, through a collage animation, users can explore key features in each piece, making browsing a very playful experience.
After this initial sensory experience of the works of art, the new design allows you to uncover information about each piece in greater depth, offering access to a large number of resources and additional contents.
Demo video available here.
Just send an email to media@guggenheim-bilbao.eus, indicating your request.
Make sure you include the following information: type of video; date, time, and length; what to film (the building, the exhibitions, etc.); interview requests; special information requests.
If your request is approved, you must send a list of all team members before the day of the shooting.
The use of Museum images in videos and other audio-visual productions may be subject to a fee. Our Images Committee reviews every request individually. Since this may take three working days to two full weeks, we suggest you plan your video shooting ahead of time.
Just follow this link and download the images you need. For urgent requests, please contact us by email or phone.
All images must be properly attributed, without being altered, cropped, or overwritten. Reproductions other than the aforementioned require approval in writing from the Museum.
You will find all the relevant information about the exhibitions in the Press Room of our website. Once there, go to PRESS RELEASES > EXHIBITIONS.
Just show your press card at the admission desk for free admission. Please bear in mind that journalists are granted free admission to the Museum in exchange for promotion of the Museum’s exhibitions, activities, and events.
Just send an email to media@guggenheim-bilbao.eus, including all the relevant information about your work as a journalist and the media you work for.