Gallery 205

Barbara Kruger: Another day. Another night. Installation view, Guggenheim Museum Bilbao, June 24–November 9, 2025. Courtesy the artist, Sprüth Magers, and David Zwirner.

Untitled (That’s the way we do it) wraps the perimeter of this gallery with a vinyl wall installation composed of found imagery. To create the work, Kruger gathered online examples—mainly from Flickr and Google Images—of imitations of her signature style: bold white text on red. None of the images are hers. By reappropriating these visual echoes, she reflects on authorship in the digital age, embracing how technology expands what art can be. Nearby, the monumental LED work Untitled (I shop therefore I am) continues her sharp commentary on consumer culture.