Gallery 206

Barbara Kruger’s iconic visual language grew out of her early career as a magazine designer in the late 1960s, where she mastered the power of composition and visual persuasion. Working with bold sans serif fonts like Futura and Helvetica, she began creating black-and-white image-text collages that merged graphic clarity with conceptual force. These early paste-up works laid the foundation for her later large-scale installations. From the start, Kruger has treated language not just as message, but as material—graphic, urgent, and inseparable from the image.