Barbara Kruger: Another day. Another night.
06.24.2025 - 11.09.2025
The Guggenheim Museum Bilbao presents the first comprehensive survey in Spain of American artist Barbara Kruger, whose bold, thought-provoking work has captivated audiences for over five decades. This expansive exhibition explores how Kruger harnesses the power of words and images to question the structures that shape our daily lives—identity, desire, truth, and control.
From the very beginning of her career, Kruger has challenged how language functions in the media, in politics, and in our own inner dialogues. Using concise, declarative phrases set in stark black and white text punctuated by either red or green, she draws from the visual language of advertising—but instead of selling products, her works demand critical thinking. Phrases like “Your body is a battleground” or “I shop therefore I am” have become cultural touchstones, raising urgent questions about gender, consumption, and power.
This exhibition brings together works from across her career—early paste-ups, large-scale vinyl texts, video installations, audio interventions, and site-specific pieces created especially for the Guggenheim Museum Bilbao. As one moves through the galleries, Kruger’s art unfolds across floors, walls, and screens, immersing visitors in a charged visual and sonic environment. Her work is not just something to look at—it is something to experience, to question, and to confront.
In dialogue with Bilbao’s own linguistic and cultural histories, Kruger has created work in Spanish and Basque that explores how language defines who we are and how we live together. As she puts it, “Language is a powerful force—and it defines us.”
At a time when information is constant and truth feels increasingly unstable, Kruger’s work encourages us to slow down, read closely, and think deeply. With wit, urgency, and visual precision, she reminds us that images speak—and so must we.
Galleries: 201, 202, 203, 205, 206, 207, 209
Curator: Lekha Hileman Waitoller
Barbara Kruger
Untitled (Forever), 2017/2025. Digital print on vinyl wallpaper and floor covering. Installation view, Barbara Kruger: Another day. Another night. Guggenheim Museum Bilbao, June 24–November 9, 2025. Courtesy the artist and Sprüth Magers
Virtual Tour
The Exhibition
Barbara Kruger: Another day. Another night. Installation view, Guggenheim Museum Bilbao, June 24–November 9, 2025. Courtesy the artist, Sprüth Magers, and David Zwirner.
Barbara Kruger: Another day. Another night. Installation view, Guggenheim Museum Bilbao, June 24–November 9, 2025.
Untitled (No Comment), 2020. Installation view, Guggenheim Museum Bilbao, June 24–November 9, 2025. Courtesy the artist and Sprüth Magers
Barbara Kruger: Another day. Another night. Installation view, Guggenheim Museum Bilbao, June 24–November 9, 2025. Courtesy the artist, Sprüth Magers, and David Zwirner.
Untitled (Forever), 2017/2025. Digital print on vinyl wallpaper and floor covering. Installation view, Barbara Kruger: Another day. Another night. Guggenheim Museum Bilbao, June 24–November 9, 2025. Courtesy the artist and Sprüth Magers
Barbara Kruger: Another day. Another night. Installation view, Guggenheim Museum Bilbao, June 24–November 9, 2025. Courtesy the artist and Sprüth Magers
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Barbara Kruger
As part of the Didaktika initiative, the Museum designs educational spaces, online content, and special activities to complement the exhibitions, offering tools and resources to enhance the public’s appreciation of the works exhibited...
Public projects
Since the early 1980s, Barbara Kruger’s unmistakable visual language has expanded the reach of her art beyond museum walls, infiltrating her messages into daily life and transforming public spaces into places for thought and conversation...
